Ready to bring new ideas and a clear plan back to your school? Join Andrea Gribble, founder of #SocialSchool4EDU, and Jill Johnson, Ed.D., president of Class Intercom, for two days of hands-on learning and practical social media strategies for K-12 schools.
This isn't a conference where attendees sit and listen. It's a working retreat where school leaders and communicators will learn, create, plan, and leave with ideas they can use immediately.
Register for Day 1, Day 2, or the full two-day retreat, including an optional Day 1 networking event!
Registering multiple people? For every two participants from the same district, receive a third registration free. Contact us at hbrooker@ulsterboces.org.
Day 1
Strategy, Systems & Content Creation
Strong social media starts with planning. Day 1 focuses on building sustainable systems.
Topics include
Creating a social media strategy aligned with school goals
Understanding analytics and key metrics
Building simple, repeatable processes that save time
Knowing what to post, when, and why
Creating cohesive Canva brand kits
Using platform features to increase reach and engagement
Leave with a clear plan, stronger systems, and a roadmap for consistent storytelling.
Day 2:
Engagement, Reels & School Storytelling
Day 2 focuses on creating content people want to watch, share, and engage with.
Topics include
Instagram best practices for schools in 2026
Creating engaging Reels with simple, repeatable formats
Building student and staff contributor programs
Making social media more accessible through ADA best practices
Capturing authentic stories from classrooms, activities, and events
Growing engagement without chasing every trend
Leave with content ideas, Reel frameworks, and strategies you can implement immediately.
Continental breakfast and lunch provided.
Important: CTLE Hours is for registration only. No CTLE hours or credit will be awarded.